BOP News – Blog on Perfume News

The 37th annual FiFi Awards took place last night in New York at The Downtown Armory, Lexington Avenue & 26th Street. Perfumers and celebrities that attended include Queen Latifah, Samantha Harris, Famous Couple Jonathan Alder and Simon Doonan, attractive Nacho Figueras, Fragrance Foundation President Rochelle Bloom, Neil Katz, Ernest Borgnine, Mary J, Paris Hilton, recently engaged Lorenzo Martone and Marc Jacobs, Aerin Lauder, Sean Combs, and Lisa and Dustin Hoffman. Executive Vice President at Givaudan Fine Fragrance Cos Policastro, was on stage reviewing 60 years of perfumery industry.

The winners are;

Women’s Luxe- Harajuku Lovers
Men’s Luxe- I Am King Sean John

Women’s Popular Appeal- American Beauty Beloved
Men’s Popular Appeal- McGraw by Tim McGraw

Unique Boutique Fragrance- Tom Ford Private Blend Champaca Absolute

Women’s Nouveau Niche- Chloe
Men’s Nouveau Niche- The Beat by Burberry

Bath & Body Line of the Year-Angel

Women’s Private Label/Direct Sell- Sexy Little Things Noir by Victoria’s Secret

Best Packaging Women’s Prestige- (tie) Harajuku Lovers and Ma Dame
Best Packaging Men’s Prestige- 9IX Rocawear
Best Packaging Women’s Pop Appeal-Avon Bond Girl 007
Best Packaging Men’s Popular Appeal-Tim McGraw

Interior Scent Collection- Nest Fragrances
Fragrance Hall of Fame- White Diamonds / Cool Water

Retailer of the Year- QVC

Hall of Fame- Marc Jacobs

Female Celebrity Fragrance of the Year- Paris Hilton

More winners and pictures on Twitter.com/FiFiAwards and Twitpic