The Price of Perfume Going Up
Bespoke Fragrances, often sold by smaller perfumers, are known to be rather expensive, but even big perfumers are pushing up the cost of perfume. Estee Lauder’s new range - called Tuberose Gardenia - costs $400 for 30ml.
In Vogue, Aerin Lauder justifies the price:
“When my grandmother launched the first Private Collection scent in 1973, it was all about quiet, personal luxury and I think that’s something there’s a really strong market for today. The modern consumer wants something fast and easy and cheap, then she’s mixing that with something very high-end and luxurious. That’s where this scent comes in.”
From PSFK.
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