Wednesday, 27 August 2008 @ 12:33pm • My Weblog
Shares of Parlux Perfumes rose by 4 percent owing to the strong demand for Jessica Simpson perfumes. The shares are hitting a new year high as Wedbush Morgan analyst Rommel Dionisio upgraded the shares to “Buy” from “Hold”.
Dionisio also raised his price target on the stock to $8 from $4.50. The revenue forecast for 2009 has been raised to $173 million from $167 million.
In a research note, Dionisio told investors that the launch of the new perfume earlier this month has met with strong customer response even before the start of major marketing campaigns. Several retailers reported that the first shipment of the fragrance got sold out within a few days.
The continued success of the Jessica Simpson perfume is expected to expand the distribution of Parlux’s Paris Hilton and Guess Perfumes.
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written by The Big Bopper •
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Thursday, 14 August 2008 @ 9:42am • My Weblog
US perfume manufacturer Parlux is launching the new fragrance Fancy for Jessica Simpson, this month in time for the back-to-school season. The product is targeting women consumers aged 15 to 25.
The new fragrance is a luminous dewy floral with top notes of pear, apricot nectar and red fruits. The heart is composed of gardenia, jasmine, toasted almonds and caramel. Parlux has made the design of the bottle in collaboration with Camuto Group and the New York-based agency Brandonology. Parlux spokesman said that there are no risks of Fancy cannibalizing the Paris Hilton brand as the target consumers for the two products are of different age groups.
New York-based ad agency Avrett Free Ginsberg has created the ad for the product which shows Jessica Simpson posing like screen icon Brigitte Bardot. Print ads will come in the US in September, while TV ads will break in October.
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written by The Big Bopper •
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