Sean Combs Releasing New Perfume I Am King

Tuesday, 12 August 2008 @ 9:54am • My Weblog

Pop Mogul Sean Combs is releasing a new perfume with name I Am King in December 2008, first in the US and UK. Combs asserts that the name of this new perfume is a mantra of self-affirmation and a reflection of politico-social ambitions and especially aimed at African-American and Latino men.

I Am King has a tangerine zest, juicy orange, succulent cranberry and a proprietary Imperial French berry note. The heart is of kir royal, crème de cassis, premium Champagne and cooling Mediterranean water accord. Base notes are of key lime pie, lemon cream, rich labdanum extract, cedarwood, vetiver, white moss, sandalwood essences and clean powdery undertones.

Combs believes that the name of the perfume will appeal to the senses of a young African-American male or a young Latino male. In a bid to deflate any accusation of sexism, Combs announces that a new perfume called I Am Queen will follow next in the fall of 2009.

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