BOP News - Blog on Perfume News

Pop diva Christina Aguilera launched her new range of perfume named Inspire in New York at Macy’s Herald Square. She made the trip from Los Angeles to New York to promote the new perfume and to make presentation at Macy’s.

Aguilera merrily posed for the photos at the event and then went on to meet the customers who were waiting to buy the new perfume. The singer said that the perfume is a natural extension of hers and said that she love makeup and love playing around with different styles of hair, different elements of beauty. She also said that she love fragrance and collect perfume bottles and it has been a fun to create fragrance from bottle design to the actual scent.

Inspire is Aguilera’s third perfume line to be released and Macy’s said that this was their most successful perfume launch ever.

Shares of Parlux Perfumes rose by 4 percent owing to the strong demand for Jessica Simpson perfumes. The shares are hitting a new year high as Wedbush Morgan analyst Rommel Dionisio upgraded the shares to “Buy” from “Hold”.

Dionisio also raised his price target on the stock to $8 from $4.50. The revenue forecast for 2009 has been raised to $173 million from $167 million.

In a research note, Dionisio told investors that the launch of the new perfume earlier this month has met with strong customer response even before the start of major marketing campaigns. Several retailers reported that the first shipment of the fragrance got sold out within a few days.

The continued success of the Jessica Simpson perfume is expected to expand the distribution of Parlux’s Paris Hilton and Guess Perfumes.

Source

After divas Britney Spears and Jennifer Lopez, it is going to be the Reality TV star Kim Kardashian who is going to jump into the bandwagon of launching perfumes. Her new range of perfumes is due to hit the stores of USA, UK, Australia, Japan and Germany.

The 27 year old is going to release the perfume brand in collaboration with New Wave Fragrances. She says that it all started when her mother introduced her to the famous perfumer Caroline Sabas from Gras, France.

In her blog she says that it has always been her dream to start her own perfume business that has her unique identity. Kim also stated that she has been working with Caroline Sabas for some time in a bid to launch her own perfume.

Source: Carefair.com

Elizabeth Arden has surprisingly made a first quarter profit for this fiscal year. The perfume manufacturer, who owns the Mariah Carey and Hummer for Men range, reported a $350,000 profit, when they were expected a $1.3million loss.

Reuters Reports:

Sales rose 6.7 percent to $271.8 million, helped by the Carey perfume launch as well as an 18 percent rise in international sales of its Elizabeth Arden brand products, and demand for its higher-end perfumes in the United States.

It’s good news and hopefully it will continue!