BOP News - Blog on Perfume News

A pioneering scheme has been undertaken in the Land of the Rising Sun. Users will be able to download perfume from the internet.

NTT Communications Corp in a trial run is asking 20 people to keep 16 aroma pots in their room. These pots can release their individual base smell from signals from a mobile phone. When users download music/video from NTT Communications WAP Internet Site, the aroma pods are triggered by the mobile phone, releasing a certain amount of fragrance. These scents can combine to form nearly 200 fragrances.

The trial starts tomorrow and due to last 10 days. If it takes off, it will be rolled out later this year.

Source: Reuters

When applying perfume, it’s important to remember the pulse points on your body to maximise the use of it.

Your pulse points, if you cannot tell, are places on your body where you can feel your pulse. If you think about it, applying perfume to them works well as your heart beats, you disturb the perfume, which refreshes the fragrance.

The problem is that as your body gets used to the fragrance, it can make your skin more resistant to it. So, with that in mind, it’s a good idea to vary between your pulse points. Here are some of them:

• Behind your knees
• ankles
• wrists
• crook of your elbow
• cleavage
• the nape of your neck

Of course, if you have Eau Du Toilette then you would have to re-apply it every hour or so. Therefore, it’s a good idea to apply it before going out, after a bath or shower, in one of the pulse points that are not quite as dignified to access! When out, and you have your eau du toilette with you, you can easily apply it to your neck or wrists.

Another area that it is becoming increasingly popular to put perfume is on your hairbrush. Then, when you brush your hair, the perfume smells stick to your hair for the evening, and linger on throughout the evening.

Wonder how you keep that nice bottle of Paul Smith Perfume fresh for as long as possible? Well, wonder no more as this article will give you basic tips on keeping your perfume smelling fresh like the day you bought it.

Keep It Out of Strong Heat and Light
A shady corner in the bathroom or inside a medicine cabinet is ideal place for keeping a bottle of perfume. Both the light and the heat can damage the colour and - therefore - the scent.

Keep Upright
Ever wonder why perfume bottles come in boxes? Well it’s to prevent it from shaking about too much. When you are not using it, keep it standing as it should. Plus the bottle looks a lot nicer.

Buy The Right Perfume
If you don’t wear much fragrance, choose one with a higher concentration of alcohol in it. Perfume with a higher percentage of alcohol lasts longer (by about 5-6months longer).

Perfume retailer “The Perfume Shop” has announced this year’s “Nose of the Year” Awards. The competition, which will be voted for by the general public, will culminate in an awards ceremony on February 7th in London. The nominees are:-

• Gok Wan,
• Ben Shepherd,
• Jeremy Edwards,
• Craig Doyle,
• Alan Sugar,
• Brian Dowling,
• Cheryl Cole,
• Melanie Sykes,
• Kate Middleton,
• Rachel Stevens,
• Denise Van Outen,
• Tina O Brien

The Perfume Shop Marketing Director, Julia Bolsom, commented,

“For us at The Perfume Shop, it’s people’s noses that get us excited! So we put our heads together and decided to start a campaign to really celebrate the nose – starting with our Nose of the Year Award! We asked staff across our 170 shops to select their favourite celebrity noses and now it’s down to the public vote!”

We Say:  Seems to me to be a bit of a pointless exercise. For one, are we looking for somebody with the nicest looking nose? Or are we looking for somebody with the best sense of smell, only time will tell.

Source: Response Source

You’d think that if you were a mega star like Nicole Kidman, being paid £2.5 Million to be the face of Chanel, you wouldn’t wear anything but that, right?

Well, it appears as though there’s a bit of a row, where it was allegedly emerged that the movie star wore a rival brand on the set of The Golden Compass.

 ”The Aussie actress, 40, was accused of wearing Jo Malone’s White Jasmine & Mint during filming for The Golden Compass.”

Of course, she was quick to quell the rumours, so it was something and nothing.

We Say: Surely all publicity is good publicity?

Source: Daily Mirror

A perfume bar, the first of it’s kind, is to open in Brunei. The country which prohibits the sale of alcohol is trying to find methods of generating further income for the wealthy former British colony, especially to attract new tourism.

Mercier Boutique, based in Gadong, will sell the “Grasse” range from France.

The premise is simple, Customers can bring their own empty bottle or choose from Mercier’s collection of refillable perfume bottles and purchase the desired amount from the perfume bar.

The advantage of this new perfume concept is that customers can purchase more variety of fragrances at smaller amount giving them the benefit of enjoying a wider selection, said the owner.

Source - Brudirect.com

At a recent charity auction, Shilpa Shetty - who shot to prominance by winning Celebrity Big Brother - launched her latest perfume called S2. The first bottle of which sold for £15,000, and the money is being given to Anamika, a charity for underprivileged children in India.

Shilpa’s publicist Dale Bhagwagar said, “She is thrilled that her perfume has managed to raise this amount for charity. What’s remarkable is that the sum raised from auctioning the S2 perfume topped other auction items, including a diamond and ruby necklace and a Cartier watch.”

We Say: We don’t mind people paying astronomical sums of money if the money is being used for charitable purposes.

Source: Indiantelevision.com 

Aromascope led me to a website called DNA Fragrance, which - for $114.98 - will take a swab of your DNA from inside your mouth, then will base a new fragrance around your DNA. They promise it won’t smell bad, and it’s not a pheramone. A few of the commenters on the Aromascope comments remain skeptical, including SniffQ:

If you read the privacy policy, you’ll notice that they SEEM to protect you, but can, according to their own policy, submit your DNA to the the master health insurance bureau or the CIA, or, for that matter, the police. And while they tell you they will protect it, the Homeland Security rules now in place say that any DNA sample have to be turned over when asked for. Naaahhh, I’ll find my own perfumes. This just creeps me out.

I’m not sure if I’d ever use it, and I’m pretty sure my perfume would reek, despite what they say!

The world of celebrity perfumes was awash with the news that Alex Curran - who seemingly is only famous for being the wife of Liverpool Midfielder Steven Gerrard - has launched her own perfume. The 24 year old beautician launched the fragrance - Alex - in Liverpool’s St. John Centre last monday.

The Liverpool Echo Writes:

“The launch will be a unique opportunity for fans to come to see Alex selling it over the counter and chatting with shoppers.

“She will be signing autographs and bottles of her fragrance, and we hope many people in Liverpool will come along and try it for themselves.”

What We Say: From reliable sources, we hear it isn’t actually half bad, will be interesting to see how much of the market share this capitalises on.

A small group of students at California State University are taking the unusual step into looking to ban perfume and bodyspray to be worn around campus areas.

It’s not just for fun though, a number of students suffer from illnesses associated with synthetic fragrances found in a lot of common perfumes. The Daily Titan - from where this story comes from - leads with this:

“Multiple Chemical Sensitivity (MCS) is a condition in which various symptoms reportedly appear after a person has been exposed to any of a wide range of chemicals. Symptoms include headaches, fatigue, dizziness, nausea, difficulty concentrating, and breathing problems.”

We Say: A lot of popular perfumes have synthetic chemicals in them, a lot of the less popular ones don’t, but alas, they don’t come cheap.