Britney to Launch her New Perfume Together with Her New Album

Monday, 13 October 2008 @ 3:48pm • My Weblog

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Britney Spears is all set to launch her new perfume “Hidden Fantasy” together with her new album “Circus” on 2nd December – her 27th birthday.

The singer is working with Elizabeth Arden Perfume Company for all her beauty ventures and sources close to her say that her new perfume would smell of cherry and vanilla. The bottle of the new perfume is the same as that of the two previous Fantasy perfumes and the only difference is the colour red on it.

Britney is following the league of other high profile stars like Victoria Beckham, Jennifer Lopez, and Sarah Jessica Parker in launching her own perfume. The pop diva has already launched a lot of other perfumes including Curious, Fantasy, Curious Heart, In Control, Midnight fantasy and Believe. Experts believe that Britney has earned a whopping 13 million pounds with her public and private meltdown that increased the popularity of the fragrances.

Source

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Elizabeth Arden posts 1st quarter profit

Monday, 5 November 2007 @ 3:22pm • My Weblog

Elizabeth Arden has surprisingly made a first quarter profit for this fiscal year. The perfume manufacturer, who owns the Mariah Carey and Hummer for Men range, reported a $350,000 profit, when they were expected a $1.3million loss.

Reuters Reports:

Sales rose 6.7 percent to $271.8 million, helped by the Carey perfume launch as well as an 18 percent rise in international sales of its Elizabeth Arden brand products, and demand for its higher-end perfumes in the United States.

It’s good news and hopefully it will continue!

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