“The perfume, called Simply Chanelle, will be available to buy in shops from next month.

Although the Big Brother contestant claimed that her scent isn’t an imitation of Victoria Beckham’s Intimately Beckham collection, she believes that the Spice Girl’s husband would probably prefer her smell.”

We Say: Interestingly, they said there has been trademark issues with the company “Chanel”. Should be interesting to see how long in the limelight Chanelle remains.