Parlux Launching Fancy for Jessica Simpson
US perfume manufacturer Parlux is launching the new fragrance Fancy for Jessica Simpson, this month in time for the back-to-school season. The product is targeting women consumers aged 15 to 25.
The new fragrance is a luminous dewy floral with top notes of pear, apricot nectar and red fruits. The heart is composed of gardenia, jasmine, toasted almonds and caramel. Parlux has made the design of the bottle in collaboration with Camuto Group and the New York-based agency Brandonology. Parlux spokesman said that there are no risks of Fancy cannibalizing the Paris Hilton brand as the target consumers for the two products are of different age groups.
New York-based ad agency Avrett Free Ginsberg has created the ad for the product which shows Jessica Simpson posing like screen icon Brigitte Bardot. Print ads will come in the US in September, while TV ads will break in October.
written by The Big Bopper •
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Tags: fancy, jessica simpson, parlux
pligg.com says:
BOP News – Blog on Perfume News » Blog Archive » Parlux Launching Fancy for Jessica Simpson
US perfume manufacturer Parlux is launching the new fragrance Fancy for Jessica Simpson, this month in time for the back-to-school season.
Thursday, 14 August 2008 @ 10:35am
Henry says:
Why does Parlux avoid paying their Unemployment insurance to the correct states for their employees?
Saturday, 30 August 2008 @ 12:17am