BOP News - Blog on Perfume News

A Columbia based Neurobiology laboratory have come up with a more hi-tech method of the rather prehistoric “Scratch ‘n’ Sniff” cards you get in glossy magazines world wide. The iSmell - which has nothing to do with Apple - works by combining 50 base scents together to mimic common smells and perfume brands, similar to how an inkjet printer works by combining 5 base colours to make 36,000.

Of course, the prime candidate is for advertising perfume brands and improved web experiences, but already Avery Gilbert - the R&D Chief - has suggested a novel use for it:

“We’re doing the smell of decay and trash and everything and naturally, 15-year-old boys will want burning rubber and farts.”

We Say: It’s interesting how well it compares itself to an inkjet printer. When I print with my inkjet, and a colour is beginning to run out, I get wierd looking colours. I wonder what sort of smells you’d get if one of the 50 base smells expires before another.

Source: BNET