As a designer of fragrances, I feel that we should choose a scent by how we wish to feel. Fragrances are very subjective, translating to different meanings based on ones own perception of the fragrance impression. This is missing from many new creations today though.

Fragrances are divided into different fragrance families, knowing your individual likes is more important. However, there are pitfalls to this approach. I never stay true to the traditional structures in my designs.. I guess you can say I’m bored with the status quo. So you may miss out by not wearing for a day to see if it is to your liking. Don’t go by what you read, instead purchase based on what you smell. How many wish they had spent more time with their significant other!

Never rely on the blotter, they were never intended for consumer use. Wear a fragrance for a day… see if you enjoy the trail. Never smell close-up with your nose. You need to experience the fragrance as it breathes. Don’t think that your skin alters the fragrance as much as you have been led to believe.. it doesn’t. Yes, there are isolated circumstances but, nowhere near the level you’ve been told.

There is a lot of misinformation on fragrance blogs today hindering the proper selection for an individual. There is an abundance of blogs critiquing without an understanding of fragrances in general.

“Women should stay away from super rich perfumes which are saturated with powerful base notes” Well not really! It is not just the base notes that can make a fragrance less desirable. It is really dependent on the overall structure. Power can come from middle notes as well. This is another discussion. For now, understand the intensity of what you like and temper how much you put on. Realize we do experience nasal fatigue and may not smell what we are wearing… however, the person next to you maybe drowning in your scent.

The key is wear a fragrance that becomes part of your aura, or personal space not others in a workplace. A fragrance that does not announce you as you enter, but instead leaves a pleasant experience as you walk by.
I love when a woman wears a fragrance that makes me want to pull her closer or just dream.. (yes, this is the workplace sorry).. versus pushing her away because it is too strong. Wishing she would shower! As for men, well the time has come for modernity, and yes men should wear something everyday. Preferably not Axe, great thought provoking ads with fragrances that smell older than what my father used to wear. The time is now for bringing men into the present century.