BOP News - Blog on Perfume News

Paris Hilton announced the release of her fifth perfume named Fairy Dust. The ad campaign will feature Paris Hilton as a fairy and is expected to be launched later this year.

Parlux Fragrances, the company that holds the Paris Hilton fragrance licence described the new perfume as the “an essence of enchantment, a sensual, seductive floral, which is bright, effervescent and inviting.” The perfume was created by Mane’s Celine Krakower. The scent contains top notes of Prosecco Accord, Pink Peony, and Orange Blossom. Paris Hilton said that the fragrance is delicate in the morning, sensual during the day and seductive in the evening.

Parlux aims at launching the Fairy Dust in US during October, whereas the international fragrance launch will be in 2009.

Source

British supermodel Kate Moss’ next scent will be inspired by petrol as her five year old daughter Lila Grace loves the smell of gasoline. Moss recently released her new perfume called Velvet Hour.

Kate Moss said that her daughter loves sniffing gasoline and will implore her to keep the doors of the cars opened when topping up her vehicle with fuel. Moss also feels that the smell of petrol is one of the most preferred scents in the world and therefore feels that she has to do some study on it before coming up with her next fragrance. She said that as a child she also liked the scent of petrol.

Moss was recently spotted at Berlin, Germany promoting her new fragrance. She said that when she wears the scent she imagines herself at home in bed or out dancing, preferably with a man involved.

Source

A QUICKIE ABOUT ‘MY PERSONAL PERFUME’

Something which many of us don’t realize at all, it just how wonderful Annick Goutal is. It was in fact first introduced to the world nearly 30 years ago, in 1981. An age dominated by style, is was the perfect decade for perfumes as original and perfect as those of Annick Goutal’s to be born, and it still retains its distinctive classic French character to this day and age.

I was first introduced to Annick Goutal by my grandmother in 2000, when I received some for my 21st birthday. It was her personal favourite, my mother’s too, and it later grew to be mine as well. But one of the first things I learned about these expensive liquids was that one must not wear them on an everyday basis (unless one really can afford to). For me Eau de Camille (my favourite) has always been a perfume to be loved and treasured, and a perfume which is only to be worn on special occasions. (Eg. Don’t use it as a substitute for Frebreeze!)

The next thing I learned was just how much this magnificent perfume meant to my grandmother. She had tried her first sample when she was a woman of 60, and fell in love with it. It was also a wedding anniversary present given to her by my grandfather, giving it a huge semtimental value to her, as she lost him during the winter of 2001.  Now, if this perfume had such a direct link with my family, then I was going to feel it too. I loved my Grandfather, and the perfumes of Annick Goutal always makes me think of him, which I think is nice.

The final thing I learned (and this is the opinionated part) is that (for me) Annick Goutal Eau de Camille is simply the best perfume in existence.  I just love it: its distinctive and indescribable fragrance, its beautiful natural-looking colour. Everything about this perfume for me is just wonderful.

So there you have it: The Rolls-Royce of perfume, all summed up in a bottle. Hope you enjoyed this!

I get my supply of Annick Goutal  from that website,

Or you can read more about Annick Goutal Perfume here, at this hubpage.

Anya’s garden of natural perfumes announces new packaging for her perfume range with boxes and art paper that would fit well with the ecological theme of her perfumery. The new handmade boxes are made out of recycled paper and fibres from the Lokta Daphne plant and contain wildflower seeds.

In keeping with the green focus of her business, Anya McCoy, the perfumer of Anya’s Garden, found the boxes that are made of sustainable Daphne plant fibre and 50% recycled paper. The perfume box is embedded with wild flower seeds and once the perfume bottle is removed, the box can be flattened and placed under soil. With sun and water the seeds will sprout giving a true cycle of life and completing Anya’s garden theme.

Anya McCoy said that she resisted placing her perfumes in the retail outlets till now because she was not confident whether her perfume would reflect the ethos and art of her perfumery.

Source

Pop diva Christina Aguilera launched her new range of perfume named Inspire in New York at Macy’s Herald Square. She made the trip from Los Angeles to New York to promote the new perfume and to make presentation at Macy’s.

Aguilera merrily posed for the photos at the event and then went on to meet the customers who were waiting to buy the new perfume. The singer said that the perfume is a natural extension of hers and said that she love makeup and love playing around with different styles of hair, different elements of beauty. She also said that she love fragrance and collect perfume bottles and it has been a fun to create fragrance from bottle design to the actual scent.

Inspire is Aguilera’s third perfume line to be released and Macy’s said that this was their most successful perfume launch ever.

Ralph Lauren’s new super premium perfume, Love will cost £2,000 a bottle. The new perfume, which comes in a gold-plated bottle, is to be launched in Harrods in October. The perfume is targeted at women over 25 years who have got high spending powers.

Antny Rankin, senior marketing and product manager at Ralph Lauren, says that Love is the brand’s most exclusive fragrance and therefore it will have a more engaging marketing strategy than a blanket media campaign to support the launch. The super premium launch is coming at a time when there is increased pressure on consumer spending in the UK which has lead to a downturn in retail sales this year and persuaded many brands towards discount strategies.

Ralph Lauren is also introducing its Notorious fragrance, which was launched in the US over the summer, to the UK. The company is also planning to increase its media spending by 150% to launch both brands.

Source

L’Oreal SA, the world’s largest cosmetic maker, said that their first-half profit rose 6.8 percent, the slowest growth in three years, as European and U.S shoppers reduced their spending on skin care products, perfumes and other cosmetics.

The Paris-based firm said that their net income in the six months through June climbed to 1.26 billion Euros from 1.18 billion Euros a year earlier. The maker of Maybelline makeup and Lancome perfume last month reported the slowest quarterly growth rate in three years and reduced their sales target. Profit of the company, as a percentage of sales, widened by 0.4 percentage points to 17.3 percent during this period.

In a bid to compensate for a weaker dollar and slowing demand in both Western Europe and the U.S, L’Oreal has expanded in the emerging markets, from Russia to China.

Source

Shares of Parlux Perfumes rose by 4 percent owing to the strong demand for Jessica Simpson perfumes. The shares are hitting a new year high as Wedbush Morgan analyst Rommel Dionisio upgraded the shares to “Buy” from “Hold”.

Dionisio also raised his price target on the stock to $8 from $4.50. The revenue forecast for 2009 has been raised to $173 million from $167 million.

In a research note, Dionisio told investors that the launch of the new perfume earlier this month has met with strong customer response even before the start of major marketing campaigns. Several retailers reported that the first shipment of the fragrance got sold out within a few days.

The continued success of the Jessica Simpson perfume is expected to expand the distribution of Parlux’s Paris Hilton and Guess Perfumes.

Source

But only if you live in America. Turns out that a multi million dollar class action lawsuit settlement with cosmetic companies.

The suit claims cosmetic companies and department stores conspired to fix prices, and they’ve won.

So, if you bought any cosmetics from department stores like Macy’s and Nordstroms between 1994 and 2003. The brands include MAC, Chanel and more.

Long lines are expected around department stores when the makeup is handed out.

If you want to be notified when they name the dates and locations, you can call 1-877-604-5776.

Or you can sign up to be notified by going to www.cosmeticssettlement.com

Source

US perfume manufacturer Parlux is launching the new fragrance Fancy for Jessica Simpson, this month in time for the back-to-school season. The product is targeting women consumers aged 15 to 25.

The new fragrance is a luminous dewy floral with top notes of pear, apricot nectar and red fruits. The heart is composed of gardenia, jasmine, toasted almonds and caramel. Parlux has made the design of the bottle in collaboration with Camuto Group and the New York-based agency Brandonology. Parlux spokesman said that there are no risks of Fancy cannibalizing the Paris Hilton brand as the target consumers for the two products are of different age groups.

New York-based ad agency Avrett Free Ginsberg has created the ad for the product which shows Jessica Simpson posing like screen icon Brigitte Bardot. Print ads will come in the US in September, while TV ads will break in October.

Source