Audrey Tatou is the new face of Chanel No.5
French born actress Audrey Tatou is to replace Australian actress Nicole Kidman to be the new face of the world’s most famous perfume Chanel No.5. Chanel has unveiled a new film to launch its new famous face, in a highly awaited marketing campaign, of this years perfume industry.
The actress Audrey Tatou has taken the main role in the short film/commercial directed by Jean-Pierre Jeunet, who he had previously cast Audrey Tatou in both Amelie, and A Very Long Engagement. The crew worked on the commercial for three weeks, filming on the train from Paris to Limoges, to Turkey. In the film Audrey Tatou is seen as travelling from Paris to Istanbul aboard the orient express, crossing paths with model Travis Davenport.
I have to say I love the new advert, having already been a big fan of Jean-Pierre Jeunets Amelie, and A Very Long Engagement. His films are very visual and quirky stories about love. He uses epic sounds combined with saturated colours, and imagery to heighten the viewers’ senses and emotions towards the characters. Audrey Tatou reminds me of Audrey Hepburn, she has brilliant stage presents, and she has a way of radiating her enjoyment and pleasures, within her surroundings, to the viewer throughout the film. The film portrays a physical meeting between a man and a woman who brush past each other on a night train. It’s intoxicatingly beautiful.
The Film went live on the 5th of May, to mark the 88th anniversary of the day when No.5 went on sale. Chanel No.5 is claimed to be the best-selling fragrance, and Audrey Tatou’s involvement I’m sure will prove to be a great marketing strategy.
written by The Big Bopper •
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Cafe Alaturca says:
It was a pleasure to have Audrey in Istanbul, thanks to Chanel for choosing this magnificent spot, but I am little bit upset with some other great perfumes are discontinued while some other great perfumes like Chanel no.5 continue with their powerful scents.
Tuesday, 12 May 2009 @ 4:53pm