Archive for May, 2009

US FiFi Awards 2009 Winners are announced

fifiawards2009.JPGThe 37th annual FiFi Awards took place last night in New York at The Downtown Armory, Lexington Avenue & 26th Street. Perfumers and celebrities that attended include Queen Latifah, Samantha Harris, Famous Couple Jonathan Alder and Simon Doonan, attractive Nacho Figueras, Fragrance Foundation President Rochelle Bloom, Neil Katz, Ernest Borgnine, Mary J, Paris Hilton, recently engaged Lorenzo Martone and Marc Jacobs, Aerin Lauder, Sean Combs, and Lisa and Dustin Hoffman. Executive Vice President at Givaudan Fine Fragrance Cos Policastro, was on stage reviewing 60 years of perfumery industry.

The winners are;harajuku_lovers.jpeg

Women’s Luxe- Harajuku Lovers
Men’s Luxe- I Am King Sean John

Women’s Popular Appeal- American Beauty Beloved
Men’s Popular Appeal- McGraw by Tim McGraw

Unique Boutique Fragrance- Tom Ford Private Blend Champaca Absolute

Women’s Nouveau Niche- Chloe
Men’s Nouveau Niche- The Beat by Burberry

Bath & Body Line of the Year-Angel

Women’s Private Label/Direct Sell- Sexy Little Things Noir by Victoria’s Secret

Best Packaging Women’s Prestige- (tie) Harajuku Lovers and Ma Dame
Best Packaging Men’s Prestige- 9IX Rocawear
Best Packaging Women’s Pop Appeal-Avon Bond Girl 007
Best Packaging Men’s Popular Appeal-Tim McGrawparis_hilton.JPG

Interior Scent Collection- Nest Fragrances
Fragrance Hall of Fame- White Diamonds / Cool Water

Retailer of the Year- QVC

Hall of Fame- Marc Jacobs

Female Celebrity Fragrance of the Year- Paris Hilton

More winners and pictures on Twitter.com/FiFiAwards and Twitpic

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Paul Smith London for Women

paulsmithforwomen.jpgThis sophisticated fragrance was launched in 2004 by Paul Smith. The nose behind this scent is Jean-Pierre Bethouart. This fragrance is aimed at all the stylish women, and London lovers out there, and captures the love, life, and passions of London. The fragrance is presented in a seductive bottle, with a colour of purple which suits the scents of the fragrance. The womanly shaped aesthetics make a lush design, that all women will find a place for within their lives.

This fragrance is sophisticatedly lush with exotic twists of the unexpected. The high notes are lime, neroli, anise, and lilac, the middle notes are jasmine, and patchouli, and the base notes are vanilla, and heliotrope. This fragrance is known to give both the wearer and surroundings a kick. It’s a busy fragrance offering the wearer rich rotating layers of sweet, spicy, and floral. These aspects are all reflecting London’s busy, but beautiful lifestyle. This fragrance releases new notes every few minuets, creating new layers throughout the day. The top notes of lime, neroli, anise, and lilac create exotic twists within the fragrance, releasing extraordinary scents of sweet floral citrus’. The heliotrope and neroli are stronger than the vanilla, yet the vanilla still releases through creating the reappearing layer of sweetness. The anise realises the main notes which creates the fragrances’ herby smells, which gives this fragrance another layer, and an extra kick.

This is a fragrance that will slip and fit into your lifestyle very comfortably. It’s a rich fragrance which will constantly change and release new smells once applied. It’s flirty, and sexy, and will defiantly get you noticed. Paul Smiths London for Women is a great fragrance for a night out, as it may be a little to rich for daytime wear. It will last prominently throughout the evening and definitely attract male attention, and compliments about your perfume will surely be made.

Click Here To Buy Paul Smith London For Women

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Vanille Exquise by Annick Goutal

annick-goutal-vanille-exquise.jpgVanille Exquise was lunched by Annick Goutal in 2004. The fragrance was developed by Isabelle Doyen and Camille Goutal. They wanted to create a new and unique Vanilla scent which would invoke the fantasy of far-flung islands and the memory of Cleopatra’s vanilla almond baths. This would be challenging, as many vanilla based scents can create strong sweet girly smells, which mainly teenagers are attracted too. They can also smell extremely sweet and almost too good to eat, which makes it difficult to wear because of the lasting effects of edible smells, upon the wearer. But Vanille Exquise by Annick Goutal is one of the best vanilla fragrances around.

The notes included in this perfume are vanilla, almond, benzoin, angelica, gaiac wood, Sandalwood, and white musk. The fragrance is great for vanilla scent lovers. It’s gorgeous, classy, and very elegant. The vanilla, and almond entwined with the gaiac wood, and white musk creates a light scent that is not too strong, and not too sweet. The vanilla and almonds form a subtle sweet note that smells sugary. The angelica helps the fragrance also add great green sweetness, while also creating a slight musky smell. The gaiac wood creates smokey notes which make the vanilla fragrance a more of a woody vanilla scent. The Vanilla entwined with almonds make smells that are not too sweet, but nice and creamy.

Vanilla Exquise is a beautifully calm but effective scent. The vanilla isn’t too sweet, and the hints of woody and musky smells can be appreciated by everyone, including those who find vanilla fragrances too sweet and intense. This fragrance is very sophisticated, and creates a subtle vanilla and romantic smell. The wearer will feel a light, warm, calm, lasting woody-vanilla almond smell all around them. An elegant fragrance for vanilla, and Annick Goutal lovers.

Click Here To Buy Annick Goutal Vanille Exquise

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Annick Goutal Eau du Sud

annickgoutaleaudusud.JPGEau du Sud was launched in 1995 by Annick Goutal. This fragrance is both for men and women. It’s one of the most wanted Annick Goutal Fragrances, and a favourite summer fragrance among many. Annick Goutal created this fragrance to capture and remind her of her journeys in the South of France and Tuscany. This fragrance would be perfect if you have ever travelled to these stunning parts of Europe, as Annick Goutal created this fragrance to invoke up memories of the warmth and the sun on those long beautiful evenings.

Eau du Sud has top notes of mandarin orange, bergamot, basil, and grapefruit, middle notes of peppermint, lemon verbena, lime, and base notes of vanilla, basil, and Sandalwood. This is a great seasonal fragrance which is fresh and clean. These notes create a perfect summer scent. Eau de Sud creates an immediate warm citrus scent with its strong lime, grapefruit, mandarin orange, and bergamot. Yet creating lighter herbal scents with its peppermint, and lemon verbena. This fragrance holds its citrus scent delicately throughout its progression, and dry down, while subtly letting other notes gracefully and lightly appear through. The notes which create a light herby smell are basil and peppermint, which are slight yet are perfect in making that summery scent. Eau du Sud creates airy woody notes which melt and combine with the lasting mandarin orange, and bergamot, but also the subtle mint and basil.

This fragrance is perfect for wearing all day long in the summer. The fresh citrus entwined with the warmer scents of the Mediterranean sun is perfect for those of us who want to feel and create summer all around us.

Click Here To Buy Eau Du Sud For Men, and Eau Du Sud For Women

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Perfect Fragrances for the Perfect Summer

Light_floralJust like clothes perfume needs to be changed to suit the weather outside. You wouldn’t wear Black jumpers and jeans on a hot sweltering day, so it’s best not to wear hot heavy perfumes in the hot summer’s day either.

Choosing perfume for the summer can be tricky, and some may not want to part with their winter warmer. Heavy notes such as Woody Orientals which include Sandalwood, strong Musk’s, and also heavy Aromatic Fougere of Lavender and Vanilla, may leave you with a heavy head in the hot summer.

It may be an idea to look for your favourite perfume in an “Eau de Perfume or Eau de Toilette” which consists of a lower concentrate than perfume.

Great summery perfumes should remind you of sun, fun, and freshness. Summery perfumes are great when they contain floral notes, and exotic fruits. Citrus fruits and lemony fragrances will create feelings of freshness, and floral notes of jasmine, and orange blossom will create summery sparkles. Perfect fragrances for the perfect summer.

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Akon Set to Release Two New Perfumes

Akon is joining other famous celebrities in the perfume industry. He is set to release two new perfumes later this year 2009.

The news comes shortly after he announced that his clothing lines Konvict, and Aliaune Clothing, will now also be made available for fans in Africa, and also the expansion of these clothing lines.

The fragrance will be available to purchase online from the companies website in August 2009. There have also been talks between retailers such as Macy’s.

Akon has recently formed Konvict Cosmetics, and Konvict the first perfume, is aimed at the younger consumer. The second scent Aliaune, named after his first name, is designed to target a more sophisticated consumer.

We look forward to getting a smell of Akons new scents.

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Malin + Goetz have released two new fragrances

malingoetz_new_fragrances.JPGMalin and Goetz have released two new fragrances to accompany there wide range of fragrances which are advised in pairs. They have many combinations of fragrances, which are recommended to be worn in layers. They avoid using potentially irritating synthetic fragrance and only use natural extracts in their products. Malin and Goetz assure their customers the most gentle and least irritating formulas.

There two new are fragrances synthesized Geranium Leaf and Petitgrain Tonic. Synthesized Geranium Leaf has notes of cyclamen, geranium, green apple, coriander and musk. ‘Our synthesized geranium leaf is scientifically engineered for its green freshness’. Petitgrain Tonic produces notes of petitgrain, lavender, bergamot, guaiacwood, and tonka bean. ‘Our petitgrain tonic is synthesized for its natural citrus notes; to calm relax, and refresh.’

For other Malin + Goetz Products Click Here

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Do Not Drown Yourself In Too Much Perfume

A few people out there wear too much perfume. They believe they need to top up every half an hour, spraying liberally all over the body. This is not only ineffective in creating the best scents within your perfume, but you will also use your perfume up very quickly. Your perfume will start to smell heavy, and you will be eliminating the time needed for the top notes, middle notes, and bottom notes, to emerge and release all the different scents your perfume has to offer. All of your perfumes scents will merge into one and will no longer be a pleasant smell, but heavy, and overwhelming.

Perfume should be soft and pleasant, for you, and others within your company. Nowadays it seems as though offices and public buildings are bringing in a ‘low scent’ or ‘no scent’ policy. This is to stop allergic reactions towards staff, and visitors, but would this be in place if people haven’t indulged within their own perfume to the point where they had a negative effect upon others around them? Too much perfume can create headaches. I love perfume, and wouldn’t go one day without wearing it, but I wouldn’t want to make other people ill because I put on too much.

If you follow our tips on how to make your fragrance last longer, and also where it is most effective pulse points to apply your perfume, you will gain the best from perfumes. This will create seductive, attractive smells for you, and others to enjoy.

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Audrey Tatou is the new face of Chanel No.5

audrey-tatou-chanel-no5.jpgFrench born actress Audrey Tatou is to replace Australian actress Nicole Kidman to be the new face of the world’s most famous perfume Chanel No.5. Chanel has unveiled a new film to launch its new famous face, in a highly awaited marketing campaign, of this years perfume industry.

The actress Audrey Tatou has taken the main role in the short film/commercial directed by Jean-Pierre Jeunet, who he had previously cast Audrey Tatou in both Amelie, and A Very Long Engagement. The crew worked on the commercial for three weeks, filming on the train from Paris to Limoges, to Turkey. In the film Audrey Tatou is seen as travelling from Paris to Istanbul aboard the orient express, crossing paths with model Travis Davenport.

I have to say I love the new advert, having already been a big fan of Jean-Pierre Jeunets Amelie, and A Very Long Engagement. His films are very visual and quirky stories about love. He uses epic sounds combined with saturated colours, and imagery to heighten the viewers’ senses and emotions towards the characters.  Audrey Tatou reminds me of Audrey Hepburn, she has brilliant stage presents, and she has a way of radiating her enjoyment and pleasures, within her surroundings, to the viewer throughout the film. The film portrays a physical meeting between a man and a woman who brush past each other on a night train. It’s intoxicatingly beautiful.

The Film went live on the 5th of May, to mark the 88th anniversary of the day when No.5 went on sale. Chanel No.5 is claimed to be the best-selling fragrance, and Audrey Tatou’s involvement I’m sure will prove to be a great marketing strategy.

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