BOP News - Blog on Perfume News

L’Oreal SA, the world’s largest cosmetic maker, said that their first-half profit rose 6.8 percent, the slowest growth in three years, as European and U.S shoppers reduced their spending on skin care products, perfumes and other cosmetics.

The Paris-based firm said that their net income in the six months through June climbed to 1.26 billion Euros from 1.18 billion Euros a year earlier. The maker of Maybelline makeup and Lancome perfume last month reported the slowest quarterly growth rate in three years and reduced their sales target. Profit of the company, as a percentage of sales, widened by 0.4 percentage points to 17.3 percent during this period.

In a bid to compensate for a weaker dollar and slowing demand in both Western Europe and the U.S, L’Oreal has expanded in the emerging markets, from Russia to China.

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Shares of Parlux Perfumes rose by 4 percent owing to the strong demand for Jessica Simpson perfumes. The shares are hitting a new year high as Wedbush Morgan analyst Rommel Dionisio upgraded the shares to “Buy” from “Hold”.

Dionisio also raised his price target on the stock to $8 from $4.50. The revenue forecast for 2009 has been raised to $173 million from $167 million.

In a research note, Dionisio told investors that the launch of the new perfume earlier this month has met with strong customer response even before the start of major marketing campaigns. Several retailers reported that the first shipment of the fragrance got sold out within a few days.

The continued success of the Jessica Simpson perfume is expected to expand the distribution of Parlux’s Paris Hilton and Guess Perfumes.

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But only if you live in America. Turns out that a multi million dollar class action lawsuit settlement with cosmetic companies.

The suit claims cosmetic companies and department stores conspired to fix prices, and they’ve won.

So, if you bought any cosmetics from department stores like Macy’s and Nordstroms between 1994 and 2003. The brands include MAC, Chanel and more.

Long lines are expected around department stores when the makeup is handed out.

If you want to be notified when they name the dates and locations, you can call 1-877-604-5776.

Or you can sign up to be notified by going to www.cosmeticssettlement.com

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US perfume manufacturer Parlux is launching the new fragrance Fancy for Jessica Simpson, this month in time for the back-to-school season. The product is targeting women consumers aged 15 to 25.

The new fragrance is a luminous dewy floral with top notes of pear, apricot nectar and red fruits. The heart is composed of gardenia, jasmine, toasted almonds and caramel. Parlux has made the design of the bottle in collaboration with Camuto Group and the New York-based agency Brandonology. Parlux spokesman said that there are no risks of Fancy cannibalizing the Paris Hilton brand as the target consumers for the two products are of different age groups.

New York-based ad agency Avrett Free Ginsberg has created the ad for the product which shows Jessica Simpson posing like screen icon Brigitte Bardot. Print ads will come in the US in September, while TV ads will break in October.

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Pop Mogul Sean Combs is releasing a new perfume with name I Am King in December 2008, first in the US and UK. Combs asserts that the name of this new perfume is a mantra of self-affirmation and a reflection of politico-social ambitions and especially aimed at African-American and Latino men.

I Am King has a tangerine zest, juicy orange, succulent cranberry and a proprietary Imperial French berry note. The heart is of kir royal, crème de cassis, premium Champagne and cooling Mediterranean water accord. Base notes are of key lime pie, lemon cream, rich labdanum extract, cedarwood, vetiver, white moss, sandalwood essences and clean powdery undertones.

Combs believes that the name of the perfume will appeal to the senses of a young African-American male or a young Latino male. In a bid to deflate any accusation of sexism, Combs announces that a new perfume called I Am Queen will follow next in the fall of 2009.

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Creed Perfume, the luxury fragrance makers are releasing a new perfume inspired by Jacqueline Kennedy Onassis and her marriage to the Greek shipping magnate Aristotle Onassis. The new fragrance is named “Love in Black” and is to be released to commemorate Jacqueline Kennedy Onassis’ 40th wedding anniversary to her second husband.

The new scent is described as a violet oriental scent with the fragrance composed of top notes of wildflowers, violet and Virginia cedar, middle notes of iris, clove and Tonkin musk, and bottom notes of black current and Bulgarian rose. The bottle of the perfume is made with black sands, which is similar to the Greek isles where Jacqueline was wed in 1968.

A part of the sales of the new fragrance in the United States will benefit the World Wildlife Fund.

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Fragrance and cosmetic scents sales form the backbone of the fashion industry. Designer scents with their sumptuous packaging and extravagant marketing spend a lot of their revenue as expenditure. The generally accepted fact is that just 10 to 15 percent of the retail price of the perfume represents the perfume itself, while the rest is profit.

But as things stand now, the perfume market is overburdened with celebrity scents and this has cheapened the perception of the market considerably. People have the feeling that there are too many celebrity fragrances, but the quality is not just there. This year alone we are going to see some 500 new launches.

Source: Times Online

At the same time some perfume manufacturers have identified this problem in the perfume market. They have started re-introducing some of their classic ingredients to attract people back to the market.