Archive for July, 2008

Vera Wang to Release her Third Scent in November

Another celebrity, this time the celebrity fashion designer Vera Wang, is going to release her third scent this November. She has already teamed up with the perfume makers Coty.

Her new scent is named Look and the launch is planned to coincide with the opening of her new store at New York City. The Look collection includes a skincare products such as 30ml parfum elixir, 3 sizes EdP spray (30ml, 50ml and 100ml), a 200ml Sheer Body Lotion, a 200ml Velvet Body Cream and Satin Shower Cream.

Vera Wang’s perfumes are considered to be large money makers, with her first perfume generating sales of about $30 million in 2002. The imminent festive season seems to be the driving force behind all these celebrity perfume launches.

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Inter Parfumes Second Quarter Sales Increases by 20 percent

The perfume manufacturer Inter Parfums, Inc. reports an increase of 20 percent in their second quarter sales. The net sales for the second quarter were approximately $99.1 million, which is 20 percent ahead that of 2007’s net sales of about $82.8 million.

The Chairman and CEO of Inter Parfums, Jean Madar said that the European operation of the company achieved sales of $83.9 million. Burberry brand sales were especially strong due to the exceptional growth of Burberry Brit and Burberry The Beat.

The company also announced that the 12-year license to create, produce and distribute perfumes and cosmetics under the Paul Smith brand was recently extended for an additional seven years. The deal was originally signed in December 1998.

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Perfume Makers Coty Looking for Acquisitions for Business Expansion

The maker of Calvin Klein and Davidoff scents, Coty is seeking acquisitions to expand their business. They are aiming at an increase of annual sales from $3.3 billion in 2007 to $5 billion in 2010.

The company had already acquired the fragrance arm of the consumer goods giant Unilever for a minimum cash sum of $800 million. Perfume division of Coty generated 82 percent of Coty’s revenue last year, while the make-up accounted for 15 percent and skincare products generated the remaining 3 percent.

Coty also makes Lancaster cosmetics and Rimmel make-up and they are one of the several parties interested in buying French cosmetics company Clarins, along with L’Oreal, Estee Lauder and Procter & Gamble.

Source: Forbes

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Now it’s the Turn of Jessica Simpson to launch her Brand of Perfume

It was just one week back that we were speaking about Kim Kardashian launching her brand of perfume. Now it is the turn of American Pop singer Jessica Simpson to follow the suit.

She is about to launch her new country album, but in addition to that she is also launching her perfume, Fancy. “With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favourite jeans,” she says.

In the coming few months we are going to see a lot of Jessica Simpson ads for the product which is Brigitte Bardot inspired.

“This is a special fragrance — personal, whimsical, playful and romantic. To me, Fancy is just that: fancy,” she added.

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Kim Kardashian to follow Spears and Lopez in Launching Perfumes

After divas Britney Spears and Jennifer Lopez, it is going to be the Reality TV star Kim Kardashian who is going to jump into the bandwagon of launching perfumes. Her new range of perfumes is due to hit the stores of USA, UK, Australia, Japan and Germany.

The 27 year old is going to release the perfume brand in collaboration with New Wave Fragrances. She says that it all started when her mother introduced her to the famous perfumer Caroline Sabas from Gras, France.

In her blog she says that it has always been her dream to start her own perfume business that has her unique identity. Kim also stated that she has been working with Caroline Sabas for some time in a bid to launch her own perfume.

Source: Carefair.com

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Have you tried out the chocolate perfume?

For all those perfume enthusiasts out there, there is something new for you to explore. If you people are absolutely oblivious about chocolate perfume and have never used it, this is perhaps one occasion to know about it.

The Chocolate Greedy perfume by Montale is one such perfume with the rough smell of cocoa and that is as wild as a mouthful of cocoa nibs. One of the most important attribute of this scent of chocolate is that it is long lasting and a tiniest drop of the perfume would stay for a whole day.

So if you are looking for a scent that is light, smooth and attractive, a perfume that would cause no trouble for your acquaintance with its hard smell, chocolate perfume is the one which you should try out.

Source: http://www.bellaonline.com/articles/art57580.asp

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Brazil’s Perfume in a bid to Conquer France

The makers of perfumes for dogs and cats, Brazil’s Pet Passion wants to export their range of perfume products to France. In a bid to capture the big European market, Pet Passion wants to start of their campaign with France, the land of perfumes.

The company has ambitious plans to export their products even to the Middle East, including Dubai. The director and partner at the brand, Émerson Wan has just returned after a visit at the pet shops and factories that make perfumes for animals in the south of France.

Pet Passion is headquartered in Curitiba, capital of the southern Brazilian state of Paraná and they have specific ranges of pet perfumes especially for bathing and trimming.

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Now it is going to be Perfumed Clothing

Studies conducted by some researchers in Portugal have resulted in the development of a new type of microcapsule that is filled with perfume and which can be embedded in your clothing. This will reduce the foul smell that most of us are familiar and disgusted with.

The microcapsules are made with formaldehyde, which is a cancer causing agent and an environmental hazard. So the researchers are trying to find out a new chemical that can be used for making the microcapsule that is non-hazardous and environment friendly.

They have zeroed in on polyurethane-urea, a type of environmentally-friendly plastic that is environment friendly and compatible with fabric. On testing the new chemical, it is found to be showing good performance in terms of prolonged fragrance.

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